Join us for an afternoon program designed specifically for customer experience leaders in business-to-business industries.
How do you listen to your customers? Surveys? Focus groups? Social media? Input from front-line employees? With so many new and evolving methods to connect with your customers, what is the best way to harness their insights and put them to use – all without burdening your customers? Too many organizations struggle to get the customer information they need while others gather mounds of data but fail in putting it to use, i.e. turning insights into action.
There is a better way.
Today’s customer-focused companies need a comprehensive system – a listening architecture to ensure they garner the best insights from the right customers using the most effective methods. Join us as we discuss how to optimize customer listening by developing a holistic approach, aligning disparate listening activities into an intelligent and effective system that drives customer-focused change.
We’ll discuss:
Join Walker and Qualtrics CX experts; you'll have the opportunity to connect with other like-minded B2B CX leaders in a small group setting to discuss, explore and gain insights into how to address challenges facing B2B industries and companies.
Steve Walker
Chairman and CEO
Walker Information
Allison Grayson, CCXP
Vice President
Walker Information
Troy Powell, Ph.D.
Vice President
Walker Information
Stephanie LaBudde
Technical Sales Engineer
Qualtrics
Kyle Groff, Ph.D.
Principal CX Consultant
Qualtrics