Transforming CX by Optimizing Customer Listening

Develop the Right Customer Listening Architecture for Your Business.

How do you listen to your customers? Surveys? Focus groups? Social media? Input from front-line employees? With so many new and evolving methods to connect with your customers, what is the best way to harness their insights and put them to use – all without burdening your customers? Too many organizations struggle to get the customer information they need while others gather mounds of data but fail in putting it to use, i.e. turning insights into action.

There is a better way.

Today’s customer-focused companies need a comprehensive system – a listening architecture to ensure they garner the best insights from the right customers using the most effective methods. Join us as we discuss how to optimize customer listening by developing a holistic approach, aligning disparate listening activities into an intelligent and effective system that drives customer-focused change.

We’ll discuss:

• Pros and cons of various methods for gathering customer insights.
• Frameworks for developing the right listening approach for your business.
• The latest tools for providing a single holistic view of each customer.
• A glimpse into the future – emerging new methods for understanding your customers.

Join Walker and Qualtrics CX experts; you'll have the opportunity to connect with other like-minded B2B CX leaders in a small group setting to discuss, explore and gain insights into how to address challenges facing B2B industries and companies.

Who's Presenting?

Steve Walker
Chairman and CEO
Walker Information

Allison Grayson, CCXP
Vice President
Walker Information

Troy Powell, Ph.D.
Vice President
Walker Information

 

Stephanie LaBudde
Technical Sales Engineer
Qualtrics

Kyle Groff, Ph.D.
Principal CX Consultant
Qualtrics