Additional Resource:
CX Storytelling Workbook

Is storytelling listed in your job description? Probably not. And yet, it is a valuable skill to develop as CX professionals are often called upon to deliver presentations that tell the stories of their customers. This workbook was developed to provide a practical process and useful tools to help CX professionals deliver captivating presentations that drive customer-focused action.

The CX Storytelling workbook features the following 10 exercises to help develop, deliver, and strengthen great 
presentations.

• AUDIENCE: Develop a profile of your attendees
• CONTEXT: Determine the type of presentation to prepare
• TRANSFORMATIONS: Consider the thoughts and actions you intend to influence
• SUCCESS: Identify criteria for success
• MESSAGE: Determine potential messages to include
• PRIORITIES: Prioritize the messages you will deliver
• ORDER: Determine the most effective sequence
• COMPONENTS: Identify key details to be effective
• DELIVERY: Integrate methods to keep your audience engaged
• STRENGTHEN: Reinforce your messages with effective follow up