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Webcast:
Building Your Customer Listening Architecture

How do you listen to your customers? Surveys? Focus groups? Social media? Input from front-line employees? With so many new and evolving methods to connect with your customers, what is the best way to harness their insights and put them to use – all without burdening your customers?

On this webcast, learn how to optimize customer listening by developing a holistic approach – aligning disparate listening activities into an intelligent and effective system that drives customer-focused change.

You’ll learn:

  • Pros and cons of various methods of gathering customer insights
  • Frameworks for developing the right listening approach for your business
  • The latest tools for providing a single holistic view of each customer
  • A glimpse into the future – emerging new methods for understanding your customers

Complete the form on this page to watch the video.

Change management: a marathon or a sprint

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